Conference Session
E-sports Evolution: Building Brand Loyalty in Gaming
Learn how brands engage gaming fans through sponsorships, partnerships, and events, fostering authentic connections with expert insights.
Conference Track
Gaming
All CES conference sessions are seated on a first-come, first-served basis.
Related Sessions
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1:00 PM-1:30 PM
Gaming and Franchises: The Future of Gaming IP
A look at how the biggest IP brands in gaming were built and how this IP will expand into new territories.
Conference Track
Gaming -
2:00 PM-2:40 PM
Gamevertising: Immersive Brand Experiences in Gaming
Explore how brands craft impactful in-game sponsorships, gamified campaigns, and product placements to engage gamers and build authentic connections.
Conference Track
Gaming -
3:00 PM-3:40 PM
Generational Shifts: The Evolution of Gaming
Gen Z and Gen Alpha now dominate the gamer population. Discover how they are reshaping game development and culture.
Conference Track
Gaming