Conference Session
Gaming and Franchises: The Future of Gaming IP
A look at how the biggest IP brands in gaming were built and how this IP will expand into new territories.Â
Conference Track
Gaming
All CES conference sessions are seated on a first-come, first-served basis.
Related Sessions
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2:00 PM-2:40 PM
ARIA, Level 2, Mariposa 5
Gamevertising: Immersive Brand Experiences in Gaming
Explore how brands craft impactful in-game sponsorships, gamified campaigns, and product placements to engage gamers and build authentic connections.
Conference Track
Gaming -
1:00 PM-1:40 PM
ARIA, Level 1, Joshua 8
E-sports Evolution: Building Brand Loyalty in Gaming
Learn how brands engage gaming fans through sponsorships, partnerships, and events, fostering authentic connections with expert insights.
Conference Track
Gaming -
3:00 PM-3:40 PM
ARIA, Level 2, Mariposa 5
Generational Shifts: The Evolution of Gaming
Gen Z and Gen Alpha now dominate the gamer population. Discover how they are reshaping game development and culture.
Conference Track
Gaming