Powered by the Consumer Technology Association (CTA)®

Skip to content
Conference Session

GenAI in the Driver's Seat: Innovation or Expensive Gimmick?, presented by BCG

Tuesday, January 7
11:00 AM - 11:40 AM
LVCC, West Level 2, W232
Artificial Intelligence Research Vehicle Tech and Advanced Mobility
Join BCG and industry leaders as they explore GenAI's potential in automotive, tackling key challenges in implementation and scalability. 
Conference Track Research Summit
All CES conference sessions are seated on a first-come, first-served basis.

Sponsored by

Speakers

  • Marianne Johnson

    Marianne Johnson

    EVP, Chief Product Officer, Cox Automotive

  • Vanessa Lyon

    Vanessa Lyon

    Managing Director & Senior Partner, BCG

    Moderator

  • Jayesh Patel

    Jayesh Patel

    EVP & CMO, Hertz

  • Carrie Tharp

    Carrie Tharp

    VP, Global Industries & Solutions, Google

Related Sessions

  • 10:00 AM-10:40 AM

    LVCC, West Level 2, W232

    CES 2025 Trends to Watch, presented by CTA

    Research

    Right before CES opens its doors, preview the next big things and disruptive innovations that will redefine our industry in 2024.  

    Conference Track

    Research Summit

  • 11:00 AM-11:40 AM

    LVCC, West Level 2, W232

    Safeguarding Innovation: How Standards Create a Safer World, presented by ULSE

    Research

    Top minds in technology and safety science research will discuss new insights on the role standards play in protecting consumers, innovation, and emerging tech.

    Conference Track

    Research Summit

  • 1:00 PM-1:40 PM

    LVCC, West Level 2, W232

    Breaking through the EV Demand Plateau with AI and Data Analytics, presented by EY

    Research Vehicle Tech and Advanced Mobility

    EV demand is hitting a plateau and the consumer mindset around EVs is evolving. Does data analytics hold the key to unlocking EV demand? 

    Conference Track

    Research Summit