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Conference Session

GenAI in the Driver's Seat: Innovation or Expensive Gimmick?, presented by BCG

Tuesday, January 7
11:00 AM - 11:40 AM
Join BCG and industry leaders as they explore GenAI's potential in automotive, tackling key challenges in implementation and scalability. 
Conference Track Research Summit
All CES conference sessions are seated on a first-come, first-served basis.

Speakers

  • Vanessa Lyon

    Vanessa Lyon

    Managing Director and Senior Partner, BCG

    Moderator

  • Harry Husted

    Harry Husted

    CTO, BorgWarner

  • Marianne Johnson

    Marianne Johnson

    Executive Vice President, Chief Product Officer, Cox Automotive

  • Jayesh Patel

    Jayesh Patel

    Executive Vice President and CMO, Hertz

  • Carrie Tharp

    Carrie Tharp

    Vice President Global Industries & Solutions, Google LLC

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