Powered by the Consumer Technology Association (CTA)®

Skip to content
Register Apply to Exhibit
Conference Session

Generational Shifts: The Evolution of Gaming

Monday, January 6
3:00 PM - 3:40 PM
ARIA, Level 2, Mariposa 5
Gaming and Esports
Gen Z and Gen Alpha now dominate the gamer population. Discover how they are reshaping game development and culture.
Conference Track Gaming
All CES conference sessions are seated on a first-come, first-served basis.

Speakers

  • Steven Hummel

    Steven Hummel

    Sr. Manager Market Research, The Consumer Technology Association (CTA)

    Moderator

  • Monica Dinsmore

    Monica Dinsmore

    Senior Director of Esports & Ventures Brand, Electronic Arts

  • Richard Goldsmith

    Richard Goldsmith

    Senior Manager, Deloitte Consulting

  • Michael Mairs

    Michael Mairs

    Twitch Ambassador, Smirky

  • Jonathan Stringfield

    Jonathan Stringfield

    VP, Global Revenue and Business Planning, Microsoft

Related Sessions

  • 1:00 PM-1:30 PM

    ARIA, Level 2, Mariposa 5

    Gaming and Franchises: The Future of Gaming IP

    Content and Entertainment Gaming and Esports

    A look at how the biggest IP brands in gaming were built and how this IP will expand into new territories. 

    Conference Track

    Gaming

  • 2:00 PM-2:40 PM

    ARIA, Level 2, Mariposa 5

    Gamevertising: Immersive Brand Experiences in Gaming

    Gaming and Esports Marketing and Advertising

    Explore how brands craft impactful in-game sponsorships, gamified campaigns, and product placements to engage gamers and build authentic connections.

    Conference Track

    Gaming

  • 1:00 PM-1:40 PM

    ARIA, Level 1, Joshua 8

    E-sports Evolution: Building Brand Loyalty in Gaming

    Gaming and Esports Marketing and Advertising

    Learn how brands engage gaming fans through sponsorships, partnerships, and events, fostering authentic connections with expert insights.

    Conference Track

    Gaming