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Conference Session

Measuring the Effect of Sports Sponsorships on Fan Behavior

Wednesday, January 8
3:00 PM - 3:40 PM
ARIA, Level 1, Joshua 8
Sports
Learn how cutting-edge data analytics and measurement tools are transforming the way brands assess fan engagement, sponsorship ROI, and overall impact.
Conference Track Sports
All CES conference sessions are seated on a first-come, first-served basis.

Speakers

  • Gina Waldhorn

    Gina Waldhorn

    Chief Marketing Officer, Sports Innovation Lab

    Moderator

  • Gayle Troberman

    Gayle Troberman

    Executive Advisor, iHeartMedia

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