Powered by the Consumer Technology Association (CTA)®

Skip to content
Conference Session

Personalizing Advertising: Leveraging Data and Analytics

Thursday, January 9
11:00 AM - 11:40 AM
Learn how advertisers can harness data and analytics to create personalized campaigns. Discover strategies to tailor messages and improve customer engagement effectively.
Conference Track CMO Insights
All CES conference sessions are seated on a first-come, first-served basis.

Related Sessions

  • 9:00 AM-9:40 AM

    ARIA, Level 2, Mariposa 5

    AI & Creativity: Navigating the New Frontier in Advertising

    Examine how AI is being used to shape innovative marketing strategies while challenging and enhancing the human touch.

    Conference Track

    CMO Insights
  • 10:00 AM-10:40 AM

    ARIA, Level 2, Mariposa 5

    Adapting to Change: Demographic Shifts in Advertising Strategy

    Discover how demographic shifts are reshaping advertising strategies. Explore new approaches to engage diverse audiences and connect meaningfully with evolving consumer needs.

    Conference Track

    CMO Insights