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Conference Session

The Fluid Fan: Leveraging Data to Reach Sports' Most Valuable Fans

Wednesday, January 8
1:15 PM - 1:55 PM
ARIA, Level 1, Joshua 8
Sports
Experts reveal how they’ve harnessed observational data to pinpoint and demonstrate the value of reaching and engaging the next generation of fans.
Conference Track Sports
All CES conference sessions are seated on a first-come, first-served basis.

Speakers

  • Jennifer Pelino

    Jennifer Pelino

    Chief Commercial Officer & President, Sports Innovation Lab

    Moderator

  • Danielle Carney

    Danielle Carney

    Head of Live Sports and Video Sales, Amazon Ads

  • Paul Loukes

    Paul Loukes

    Senior Director Data Driven Marketing, Kellanova

  • Patrick O'Keefe

    Patrick O'Keefe

    Chief, Integrated Marketing Officer, e.l.f. beauty, e.l.f. beauty

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