Powered by the Consumer Technology Association (CTA)®

Skip to content
Register Apply to Exhibit
Conference Session

XR Extreme Reach: The Future of Representation: Technology Meets Humanity in Advertising

Wednesday, January 8
3:00 PM - 3:40 PM
ARIA, Level 2, Mariposa 5
Artificial Intelligence Diversity & Inclusion Marketing and Advertising
Discover how real-time AI metrics help brands measure and boost authentic representation in ads, driving trust, audience resonance, and greater marketing ROI.
Conference Track C Space Storytellers
All CES conference sessions are seated on a first-come, first-served basis.

Speakers

  • Shelley Zalis

    Shelley Zalis

    CEO, The Female Quotient

    Moderator

  • Jay Altschuler

    Jay Altschuler

    SVP, Global Media, Mastercard

  • Jo Kinsella

    Jo Kinsella

    Global President & Chief Operating Officer, XR Extreme Reach

  • Ashley Menschner

    Ashley Menschner

    SVP, Media Strategy & Engagement, Ad Council

Related Sessions

  • 3:00 PM-3:40 PM

    ARIA, Level 2, Mariposa 5

    CMB/ESPN: Tangled Up in Sports: Navigating the Media Web

    Marketing and Advertising Sports Streaming

    Join ESPN & CMB for valuable insights into the relationship between sports fans and the media, and what it means for the future of media technology and experiences.

    Conference Track

    C Space Storytellers

  • 10:00 AM-10:40 AM

    ARIA, Level 2, Mariposa 5

    Amazon Ads: The Playbook for Timeless Brand Strategy

    Marketing and Advertising

    How can brands keep up with change without losing their charm? Discover strategies for remaining timeless and adaptable.

    Conference Track

    C Space Storytellers

  • 2:00 PM-2:40 PM

    ARIA, Level 2, Mariposa 5

    Omnicom: Calling in Every Consumer: Creating Inclusion Through Tech Innovations  

    Diversity & Inclusion Marketing and Advertising

    Consumers want their needs and experiences reflected in brand products. This panel will discuss the importance of collaboration when creating inclusive tech. 

    Conference Track

    C Space Storytellers