Alex Frias
EVP Global Marketing Steve Madden
Alex Frias is EVP Global Marketing at Steve Madden, overseeing marketing for the portfolio of brands that includes Steve Madden, Dolce Vita, Betsey Johnson, Blondo, among others. Prior to joining Steve Madden, Alex led in-house marketing teams at Wayfair, FILA North America, music streaming start-up TIDAL, and co-founded an award-winning brand experience agency.
Sessions
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2:30 PM-3:00 PM
ARIA, Level 1, Joshua 9
From Gen Alpha to Z: The Next Gen Marketing Revolution
The rise of Gen Alpha and Z—entirely digital-native generations—is forcing brands to revolutionize their marketing strategies underpinned by new tech and innovations.
Conference Track
MediaLink: Marketing Reinvented