Alex Schultz
Vp of Analytics & CMO Meta
Alex Schultz (he/him) was named Chief Marketing Officer and VP of Analytics for Meta in 2020. In this role, he oversees Marketing, Product Analytics, Global Experience and Design + Creative globally. Alex joined Meta in 2007, and holds an M.Sc. in Natural Sciences from Magdalene College, Cambridge, specializing in experimental and theoretical Physics.
Sessions
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1:00 PM-1:40 PM
ARIA, Level 2, Mariposa 5
Meta: Creative Alchemy: Data-driven Formulas to Boost Marketing Effectiveness
Creative optimization helps brands identify effective strategies to maximize ad spend. Explore how analytics fuels creative decision-making and performance with Meta and DoorDash.
Conference Track
C Space Storytellers