Alexandra Kennedy
Executive Vice President, Commercial Strategy My Code Media
Alexandra Kennedy is an accomplished executive with experience scaling businesses and leading commercial teams. She is currently the Executive Vice President of Commercial Strategy at My Code responsible for leading growth initiatives. Previously, Alex held leadership roles at Twitter and spent a decade at Under Armour shaping its digital strategy. Alexandra is a graduate of Princeton University.
Sessions
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2:30 PM-3:00 PM
From Gen Alpha to Z: The Next Gen Marketing Revolution
The rise of Gen Alpha and Z—entirely digital-native generations—is forcing brands to revolutionize their marketing strategies underpinned by new tech and innovations.
Conference Track
MediaLink: Marketing Reinvented