Alisha Pope
Head of Sports and Sponsorship Strategy and Development MGM Resorts International
Alisha is a transformative leader with experience driving innovation and growth in sports and entertainment. As Head of Sports and Sponsorship Strategy and Development at MGM Resorts, she leads a broad range of high-priority sports, live event, and sponsorship business strategies that drive growth, strengthen partnerships, foster executable business operations, and elevate brand presence globally.
Sessions
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3:00 PM-3:40 PM
XR Extreme Reach: The Future of Representation: Technology Meets Humanity in Advertising
Discover how real-time AI metrics help brands measure and boost authentic representation in ads, driving trust, audience resonance, and greater marketing ROI.
Conference Track
C Space Storytellers