Allyson Witherspoon
Corporate Vice President, Global CMO NISSAN MOTOR CO., LTD.
Allyson Witherspoon was appointed to Corporate Vice President of Nissan Motor Corporation in April 2023. In this role, she is responsible for global brand, marketing, product marketing and merchandising to enhance brand value, customer engagement and trust across Nissan’s markets around the world. Most recently, she was also appointed dual-role as Vice President, US CMO at Nissan North America.
Sessions
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3:30 PM-4:00 PM
The Creator-verse: Are Marketers Just Living In It?
Creators have taken the industry by storm, showcasing their storytelling skills and creative prowess. How are marketers working in new ways to co-create with tastemakers?
Conference Track
MediaLink: Marketing Reinvented