Ann Bee
Head of Data, Measurement & Analytics Google LLC
Ann is the Head of Data, Measurement & Analytics at Google. Ann's team helps global brands transform marketing efforts into profit centers by activating first party data and understanding cross-channel measurement. Knowing that the consumer decision journey is multi-touch and non-linear, this enables brands to accurately prove the value of media tied to sales.
Sessions
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4:00 PM-6:00 PM
ARIA, Level 2, Mariposa 5
Comscore Data Divas ‘Spill the Tea’ on Measurement, Data and AI in the Real-World
Attendees will hear how these leaders are leveraging the power of data to shape a future where brand interactions feel less like algorithms and more like meaningful, human connections.
Conference Track
Visionaries and Vino