Audrey Boos, a 23-year-old beauty influencer, shot to virality on TikTok in 2023 after sharing hair and makeup tutorials. With her videos garnering upwards of 20 million views each, Audrey grew a roster of partners consisting of the major players in beauty (L’Oreal, Aveda, Cetaphil, & Olaplex). She produces, films, edits, and stars in the advertisements that are cleverly woven into her channels.