Barton Goldenberg is president of ISM, Inc. Since 1985, ISM has helped global companies leverage leading edge technologies – AI, XR/Metaverse, Digital Communities, and CRM – to improve sales, marketing & customer service. Thought leadership includes his ‘Business Success in a Virtual World’ podcast, & his XR/Metaverse Resource Center. He is also a renown keynote speaker (www.bartongoldenberg.com)