In March 2020, Bénédicte Epinay took the reins of Comité Colbert, the official body of french luxury industry founded in 1954 by Jean-Jacques Guerlain which brings together 95 French Maisons. A raison d’être structures all of its actions: “To passionately promote, patiently transmit, and sustainably develop French savoir-faire and creation to inject a new sense of wonder”.