Chief Digital Officer at e.l.f. Beauty, brings 25+ years of tech expertise across eCommerce, AI, and Web 3.0. Since joining in 2016, she’s driven e.l.f.’s global digital growth. Previously, she led tech strategies at the James Irvine Foundation and Charming Charlie by Rolling Stone as a top marketing leader, Ekta speaks at SXSW and CES, and is known for her commitment to innovation and STEM.