Erin Nocito
Head of Global Media Amgen
Erin Nocito is Amgen's Head of Global Media. In this role, Erin oversees all promotional media efforts across the portfolio of Amgen brands. She is responsible for leading media transformation, strategy, operations, and agency management.
Prior to Amgen, Erin held media leadership positions at Eli Lilly as well as several top agencies working with many of the world's largest advertisers.
Sessions
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4:00 PM-4:30 PM
Beyond AI’s Marketing Hype Cycle
AI has the potential to improve many aspects of marketing. But how can marketers turn it into action? A discussion on looking beyond the hype and creating use cases today.
Conference Track
MediaLink: Marketing Reinvented