Gabrielle Heyman
VP Global Brand Sales & Partnerships Zynga
Gabrielle Heyman is VP of Global Brand Sales & Partnerships for Zynga, where she is responsible for Zynga’s direct advertising business. Gabrielle is a leader in Gaming and Digital Media, having held roles at EA, Yahoo! and Buzzfeed. As a proud member of Chief and as a Board member of the IAB Experience Center, Gabrielle is an advocate for women in gaming and tech.
Sessions
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2:00 PM-2:40 PM
ARIA, Level 2, Mariposa 5
Gamevertising: Immersive Brand Experiences in Gaming
Explore how brands craft impactful in-game sponsorships, gamified campaigns, and product placements to engage gamers and build authentic connections.
Conference Track
Gaming -
2:00 PM-2:40 PM
ARIA, Level 1, Joshua 8
Beyond Consoles: The Future of Gaming
The console wars are over. Join us as we explore the shifting market dynamics, player preferences and the rise of cross-platform play.
Conference Track
Gaming