Gayle Troberman
Executive Advisor iHeartMedia
Gayle Troberman is an Executive Advisor for iHeartMedia, Inc. As such, she leverages the company’s extensive range of content, experiences, and technologies to bring brands together in new ways with consumers across all the company’s businesses, iHeartMedia’s 860 radio stations and iHeartRadio.
Sessions
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3:00 PM-3:40 PM
ARIA, Level 1, Joshua 8
Measuring the Effect of Sports Sponsorships on Fan Behavior
Learn how cutting-edge data analytics and measurement tools are transforming the way brands assess fan engagement, sponsorship ROI, and overall impact.
Conference Track
Sports -
3:00 PM-3:30 PM
ARIA, Level 1, Joshua 9
Culture as the Main Character: The Impact of Live
As audiences continue to fragment, 2024 saw cultural moments—Olympics, US election, women’s sports—ignite global conversations. How does it impact marketers’ streaming strategies?
Conference Track
MediaLink: Marketing Reinvented