Gina Waldhorn
Chief Marketing Officer Sports Innovation Lab
Gina Waldhorn is the Chief Marketing Officer of Sports Innovation Lab, where she works with some of the world's largest sports and consumer brands including the NFL, NASCAR, and Klarna. Gina has established Sports Innovation Lab as the leading voice in the future of fandom, and brought unparalleled data to market with clients to drive acquisition and maximize the value of the fan.
Sessions
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3:00 PM-3:40 PM
ARIA, Level 1, Joshua 8
Measuring the Effect of Sports Sponsorships on Fan Behavior
Learn how cutting-edge data analytics and measurement tools are transforming the way brands assess fan engagement, sponsorship ROI, and overall impact.
Conference Track
Sports -
1:00 PM-1:15 PM
ARIA, Level 1, Joshua 8
Sports Fan Trends Set to Dominate 2025
This interactive presentation explores the newest, most surprising, and impactful data-driven insights anchored to 2025’s biggest sports & entertainment events.
Conference Track
Sports