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Gulen Bengi

Global Chief Growth Officer Mars Snacking & Lead CMO Mars Wrigley

Gülen Bengi, Lead CMO of Mars and Global Chief Growth Officer for Mars Snacking, is a seasoned leader with 30 years of experience driving business growth worldwide. Known for fostering innovation, inclusivity, and sustainability, she champions ethical AI and leads transformative initiatives like the Unreasonable Food program. Prior to Mars, she held roles at Unilever, Kimberly-Clark, and Danone.
Gulen Bengi

Sessions

  • 9:00 AM-9:40 AM

    ARIA, Level 1, Joshua 9

    How Creativity Advances Commercial Excellence 

    Unlock your business's potential with creative thinking. Learn how innovation drives growth and success in the evolving social and digital landscape.   

    Conference Track

    Deloitte: The Content Revolution - Harnessing Tech for Growth and Personalization

  • 1:00 PM-1:30 PM

    ARIA, Level 1, Joshua 9

    2025: The Year Marketing Will Change Forever

    2025 will witness the groundbreaking acceleration of AI, shifts in consumer behavior and an evolving privacy landscape. Unpack how marketers can thrive in this paradigm.

    Conference Track

    MediaLink: Marketing Reinvented