Jacob Abel
Head of Marketing Operations, Strategy, Media Delta Air Lines
Jake Abel leads a global organization responsible for advancing marketing channel performance, delivery, analytics, and transcending the category via leading media partnerships. At Delta, he has played a pivotal role in shaping the airline’s marketing approach, leveraging his expertise in domestic and international markets to build scalable, world-class capabilities aligned with a global network.
Sessions
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10:20 AM-10:40 AM
GenAI Personalization: Finally Fulfilling the Promise of Digital
Explore how generative AI enables brands like Delta to deliver personalized marketing that drives revenue and improves ROI.
Conference Track
Monks: AI Now - Marketing's Journey from Hype to How