As President of Comcast Advertising James oversees the operation of the company, which includes Effectv, FreeWheel and AudienceXpress. Prior to this, he served as GM of Effectv, and CRO/global publisher lead at FreeWheel. James began his career in the media and consulting business at Time Warner Cable, Capgemini, and EY London. Originally from the UK he now resides with his family in New York.