Jennifer Pelino
Chief Commercial Officer & President Sports Innovation Lab
Jennifer advises top brands, retailers, agencies, and platforms on leveraging technology, data, and analytics to optimize marketing performance, drive sales, and improve ROI across media channels. A global expert in marketing, strategy, and business transformation, she is a recognized thought leader, industry speaker, and advocate for diversity and gender equality. She holds an MBA from Kellogg.
Sessions
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4:00 PM-4:40 PM
LVCC, West Level 2, W232
Game Changers: Transforming the Live Venue Experience
Discover the technologies revolutionizing live events, enhancing engagement, and creating a seamless and immersive fan experience.
Conference Track
Great Minds -
1:15 PM-1:55 PM
ARIA, Level 1, Joshua 8
The Fluid Fan: Leveraging Data to Reach Sports' Most Valuable Fans
Experts reveal how they’ve harnessed observational data to pinpoint and demonstrate the value of reaching and engaging the next generation of fans.
Conference Track
Sports