Jenny Burke
Director, Global Video Strategy & GTM Amazon Ads
Jenny Burke is Director, Global Video Strategy & GTM, at Amazon Ads. In this role, Jenny has oversight of Amazon’s holistic video advertising strategy & go-to-market, including Amazon’s growing portfolio of streaming TV and digital media offerings, including Prime Video. Jenny and her team partner across Sales, Product, and Publisher teams to bring the best solutions to market for our customers.
Sessions
-
3:00 PM-3:30 PM
Culture as the Main Character: The Impact of Live
As audiences continue to fragment, 2024 saw cultural moments—Olympics, US election, women’s sports—ignite global conversations. How does it impact marketers’ streaming strategies?
Conference Track
MediaLink: Marketing Reinvented