Karen Kovacs
President Advertising and Partnerships NBCUniversal Media, LLC
Karen Kovacs serves as President, Advertising and Partnerships, NBCUniversal. In this role, she helps match the CMOs of the world’s top brands with opportunities across Comcast NBCUniversal’s content, IP, technology, and audiences that will drive effective results for their businesses. Prior to joining NBCU, Kovacs served as President, Brand Sales and Development, Time Inc.
Sessions
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3:00 PM-3:30 PM
Culture as the Main Character: The Impact of Live
As audiences continue to fragment, 2024 saw cultural moments—Olympics, US election, women’s sports—ignite global conversations. How does it impact marketers’ streaming strategies?
Conference Track
MediaLink: Marketing Reinvented