Kristen Banks
SVP Marketing Las Vegas Raiders
Kristen Banks is an industry veteran who has spent her career marketing sports and entertainment businesses. She joined the Las Vegas Raiders in 2023 as the Senior Vice President of Marketing. In this role, Banks is tasked with developing the brand strategy and marketing objectives for audience growth and fan development.
Sessions
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3:00 PM-3:40 PM
Measuring the Effect of Sports Sponsorships on Fan Behavior
Learn how cutting-edge data analytics and measurement tools are transforming the way brands assess fan engagement, sponsorship ROI, and overall impact.
Conference Track
Sports