Matt Sweeney
Chief Investment Officer, U.S. GroupM
Matt Sweeney is Chief Investment Officer of GroupM U.S., overseeing all GroupM investment and media implementation functions. Formerly, he served as CEO of Xaxis N.A., where he was instrumental in helping clients leverage data and artificial intelligence to deliver business outcomes on behalf of brands and agencies.
Sessions
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3:00 PM-3:30 PM
Culture as the Main Character: The Impact of Live
As audiences continue to fragment, 2024 saw cultural moments—Olympics, US election, women’s sports—ignite global conversations. How does it impact marketers’ streaming strategies?
Conference Track
MediaLink: Marketing Reinvented