Melissa Harrison
Vice President, Marketing & Communications Consumer Technology Association
Melissa leads the team responsible for telling the story of CTA and CES. She oversees marketing the globally renowned CES show and communicating the role CTA plays in advocating for policies which support the innovation economy. Melissa joined CTA in 2022, following 20 years of marketing and communications experience in the non-profit, public, and private sectors.
Sessions
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9:00 AM-9:40 AM
AI & Creativity: Navigating the New Frontier in Advertising
Examine how AI is being used to shape innovative marketing strategies while challenging and enhancing the human touch.
Conference Track
CMO Insights