Michelle Garcia
SVP, Marketing Paramount+
Michelle Garcia, SVP of Marketing for Paramount Streaming, leads brand, platform media, partnerships, lifecycle, and product marketing. Key to its 2021 launch, she drove subscription growth and led innovative partnerships with Walmart+ and Delta. A first generation Cuban American, Garcia holds an MBA from Columbia and a BS from the The Wharton School of Business at UPENN.
Sessions
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10:20 AM-10:40 AM
GenAI Personalization: Advancing the Promise of Digital
Explore how generative AI enables brands like Delta Air Lines and Paramount+ to deliver personalized marketing that drives revenue and improves ROI.
Conference Track
Monks & Adobe: AI Now - Marketing's Journey from Hype to How