Patrick O'Keefe
Chief, Integrated Marketing Officer, e.l.f. beauty e.l.f. beauty
A true digital and experiential disrupter, Patrick has spent over 15 years bringing brands to life with an integrated marketing lens. He joined e.l.f. Beauty in 2019, where he brought his deep expertise to create the Integrated Marketing Communication team. Prior to e.l.f., Patrick worked at L’Oréal and Shiseido. Before to beauty, he worked at Walt Disney World and served in the U.S. Air Force.
Sessions
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1:15 PM-1:55 PM
The Fluid Fan: Leveraging Data to Reach Sports' Most Valuable Fans
Experts reveal how they’ve harnessed observational data to pinpoint and demonstrate the value of reaching and engaging the next generation of fans.
Conference Track
Sports