Paul Loukes
Senior Director Data Driven Marketing Kellanova
An innovative marketing leader with a proven track record of delivering superior results. Paul has consistently delivered innovative brand growth strategies on some of the most beloved consumer brands. Paul is currently the Senior Director of Data Driven Marketing for Kellanova where he is redefining value creation models that leverage consumer data & the latest in Marketing Technology.
Sessions
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1:15 PM-1:55 PM
The Fluid Fan: Leveraging Data to Reach Sports' Most Valuable Fans
Experts reveal how they’ve harnessed observational data to pinpoint and demonstrate the value of reaching and engaging the next generation of fans.
Conference Track
Sports