Randi Stipes
CMO The Weather Company
As CMO of The Weather Company, Randi Stipes leads all aspects of marketing and communications. With her leadership, The Weather Channel (consumer brand) became one of the most trusted brands and the world’s most accurate forecaster. At IBM, she led developer marketing and brand advertising. A champion of creativity, her teams have earned recognition from Cannes Lions, Effie Awards, and more.
Sessions
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4:00 PM-4:30 PM
Beyond AI’s Marketing Hype Cycle
AI has the potential to improve many aspects of marketing. But how can marketers turn it into action? A discussion on looking beyond the hype and creating use cases today.
Conference Track
MediaLink: Marketing Reinvented