Resh Sidhu
Global Director Arcadia AR Innovation Studiio Snapchat
Resh Sidhu is a global leader in creative technology, AI and AR, co-founding Arcadia Creative Studio at Snapchat in NYC, where she leads high-impact AR projects. With over two decades in top roles Resh has created iconic experiences for brands like Nike, Lego, Disney, and Coke. Recognized by Adweek & Fast Company, she’s a sought-after speaker shaping the future of digital creativity.
Sessions
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3:00 PM-3:40 PM
Shopping in the Immersive/Metaverse: Are We There Yet?
A seamless blend of physical and digital experiences is creating a new dynamic for a new generation of consumers.
Conference Track
Retail