Sam Garfield
Industry Strategy Adobe
Sam Garfield currently serves as the Head of Digital Strategy for Communications, Media and Travel at Adobe where he works with Media and Travel companies on digital transformation efforts. In his previous role, Sam was the Vice President, Data Strategy and Advanced Audience Platforms at Discovery. He has received a Bachelors and Masters of Business Administration from the University of Maryland.
Sessions
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10:20 AM-10:40 AM
GenAI Personalization: Advancing the Promise of Digital
Explore how generative AI enables brands like Delta Air Lines and Paramount+ to deliver personalized marketing that drives revenue and improves ROI.
Conference Track
Monks & Adobe: AI Now - Marketing's Journey from Hype to How