Sharon Mussalli
CEO NowThis
Sharon is a media and tech executive with a reputation of building and scaling brands into large, profitable businesses with viable longevity. She has held senior positions Meta, iHeartMedia, Some Spider Studios (exited in 2021), Bustle Digital Group and NowThis where she is currently the CEO. Sharon holds an MBA from the M.I.T. and a BA in Quantitative Economics from Tufts University.
Sessions
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2:30 PM-3:00 PM
From Gen Alpha to Z: The Next Gen Marketing Revolution
The rise of Gen Alpha and Z—entirely digital-native generations—is forcing brands to revolutionize their marketing strategies underpinned by new tech and innovations.
Conference Track
MediaLink: Marketing Reinvented