Stefan Buerkle
Regional President - Cross Domain Computing Solutions Bosch
Stefan Buerkle is regional president and head of sales for the Cross-Domain Computing Solutions division at Bosch for the Americas region. In this position, he leads the business developing application-specific vehicle software as well as vehicle computers, control units, and sensors. Buerkle previously held global sales positions, and in 2021 was honored as an Automotive News ‘Rising Star’.
Sessions
-
11:20 AM-11:50 AM
Software Defined Reality: Achieving Consumer Expectations for SDV, sponsored by Bosch
Consumers desire software-defined vehicle features, but vehicle affordability is the number one purchase criteria. How do we adjust to this new software-defined reality?
Conference Track
Mobility Stage