Ziad Asghar is the SVP & General Manager of XR at Qualcomm Technologies, Inc., leading the global XR business unit. His responsibilities include P&L, strategy, partnerships, roadmap and ecosystem development for VR, AR, and MR products. Over the past few years, Ziad has driven Qualcomm's leadership in on-device AI and Application Processor technologies roadmaps across all Qualcomm businesses.