ShadeCraft Robotics is a technology platform company with a mission to improve life outdoors through connected devices and robotic technology. At CES 2017 and CES 2018, ShadeCraft showcased the world’s first robotic, autonomous shading system: SUNFLOWER.

Named one of “8 coolest gadgets we saw at CES 2018” by Business Insider, the SUNFLOWER tracks the movement of the sun and instantly sends a series of commands to optimize shade.

It’s solar-powered and features a built-in entertainment system, lighting and its own HD camera. Designed to be an Internet of Things (IoT) hub for outdoor activities, the robotic parasol can also be voice-activated or controlled by an app.

​After a successful debut of SUNFLOWER at CES 2017, ShadeCraft turned to CES 2018 to increase awareness about the improved product, connect with prospective investors and global distributors, and meet potential partners. Because its product incorporates such a broad range of technology, ShadeCraft saw CES as the ideal venue to reach a diverse range of companies at one time.

“CES 2017 was a catalyst for a three-generation growth in our product development and message refinement,” said Armen Gharabegian, ShadeCraft founder and CEO. “We knew that with the variety of consumers, distributors, investors, and press at the show, CES 2018 could offer us global expansion and put us in front of all the right people in ways you can’t obtain at other shows.”

ShadeCraft’s presence at CES generated press coverage from more than 300 global media outlets, and Gharabegian said that his company has taken off through connections with consumers, investors and media they made at CES.

“As a tech company, showcasing at CES is a must,” Gharabegian said. “It has put us in front of the eyes and ears of the globe.”