EMD
EMD Electronics, a Merck KGaA business, chose CES to showcase how it’s become one of the most trusted B2B science and technology innovators in the world. Its tech resides within almost every electronic device in use today.
Sometimes the most powerful solutions are the most challenging to comprehensively display in a single exhibit space. EMD Electronics’ booth, centrally sited at the heart of CES in the North Hall, served as a convergence spot to engage with industry leaders and partners. The mammoth show itself perhaps best exhibited what EMD Electronics represents: the company behind the companies advancing digital living. Their technology was inside virtually everything electronic that everyone at the show touched, heard, or saw.
“Almost every electronic device uses one of our products,” said Kai Beckmann. “Our offerings have been designed to enable the future of electronics in a data-driven world.”
The company provides what it describes as material intelligence to the electronics industry. The technology is used worldwide to produce ultra-advanced computer chips and more.
As Beckmann said in an announcement about the company’s presence at CES, “With our display and semiconductor solutions, we enable the electronic devices consumers know and love, such as the newest and most advanced mobile phones, and processing units empowering AI applications like ChatGPT. We accelerate the development of technologies that facilitate and enrich everyday life.”
With a rich history of setting new benchmarks in science and technology for over 350 years, EMD Electronics enjoys a rare longevity in a highly dynamic industry. The company is still 70% held by one family, now in its 13th generation. Yet it remains agile through constant learning and engagement with customers, partners, and industry experts. It also gleans intel from the many sectors and specializations it spans that are complementary to electronics. These include biology, pharmaceuticals, and chemicals.
Kai Beckman, member of the executive board of Merck Kgaa, Darmstad, Germany, and CEO electronicsThis is such an enormous opportunity to meet people in one place. [It] reduces the effort of traveling around the world because everybody's here. You can meet partners, you can meet customers, you meet companies, startup companies that we are invested in [and] that we enjoy meeting at CES. So it's really exciting.
And all these disciplines are consistently in force at CES for this still-growing company to explore. Beckmann cited the show’s reach as a central advantage to exhibiting.
“CES gives us full visibility. We see the end product, consumer oriented end product, and we see new technologies on the other hand side,” Beckmann said.
In addition to exhibiting, EMD Electronics representatives participated in panel discussions. These included the on-demand sessions The Hard Part of AI: Hardware and Chips and Empowering Women’s Entrepreneurship.
Exhibit at CES 2025
