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Esports and Sports: The New Rivals for Brand Marketing Investment

February 1, 2022

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    Article Summary
    While both esports and traditional sports have massive worldwide appeal, passionate fans and billion-dollar revenues, are they competing for the same budgets? Experts explain how the industries fare against each other.
    Marketing and Advertising

    Discover the tactics, trends and technologies disrupting consumer behavior today — and shaping the future of advertising.

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