Why Attend
Attendee Types
Featured Guides
- Tech 101: Understanding Emerging Tech
- Media Inquiries
Why Exhibit
Plan
Featured Guides
- Your Guide to Enterprise-Grade Tech Optimization
- Sustainability at CES
Planning Resources
Featured Guides
- Your Essential First-Time CES Experience Guide
- Media Opportunities
Navigate
Show Experiences
Additional Resources
Featured Topics
- Artificial Intelligence
- Digital Health
- Vehicle Tech and Advanced Mobility
View all topics
Content Type
Featured Content
- Beyond the Stars: How Space Technology is Shaping Our World
- Everybody Plays: How the Gaming Industry Is Leveling Up
- Countdown to CES: Tools You Need Before CES 2025
View Content

Start typing to see suggested results

Comscore: You Had Me at Cross-Platform: Reach, Frequency & Beyond in Advertising

January 10, 2024

Article Summary

Google, the NFL and Comscore share the latest research on the amplified efficacy of a cross-platform approach in Super Bowl advertising.

Marketing and Advertising

Discover the tactics, trends and technologies disrupting consumer behavior today — and shaping the future of advertising.

Latest Marketing and Advertising Content

32:16
Podcast
Going for Olympic Gold: NBC's Game Plan for Paris 2024

Sports Marketing and Advertising Content and Entertainment
10:59
Podcast
How AI is Changing Consumer Behavior

Artificial Intelligence Marketing and Advertising
10:52
Podcast
The Future of Beauty: How L'Oréal is Pioneering Tech Transformation

Lifestyle Marketing and Advertising Artificial Intelligence