Powered by the Consumer Technology Association (CTA)®

Skip to content
Conference Session

Gamevertising: Immersive Brand Experiences in Gaming

Monday, January 6
2:00 PM - 2:40 PM
Explore how brands craft impactful in-game sponsorships, gamified campaigns, and product placements to engage gamers and build authentic connections.
Conference Track Gaming
All CES conference sessions are seated on a first-come, first-served basis.

Speakers

  • Michelle Kim

    Michelle Kim

    Agent, UTA

    Moderator

  • Chirag Ambwami

    Chirag Ambwami

    SVP, Gaming & Entertainment, Sensor Tower

  • Gabrielle Heyman

    Gabrielle Heyman

    VP Global Brand Sales & Partnerships, Zynga

  • Claire Nance

    Claire Nance

    Head of Gaming Business Success Strategy, Activision Blizzard

Related Sessions

  • 1:00 PM-1:30 PM

    ARIA, Level 2, Mariposa 5

    Gaming and Franchises: The Future of Gaming IP

    A look at how the biggest IP brands in gaming were built and how this IP will expand into new territories. 

    Conference Track

    Gaming
  • 1:00 PM-1:40 PM

    ARIA, Level 1, Joshua 8

    E-sports Evolution: Building Brand Loyalty in Gaming

    Learn how brands engage gaming fans through sponsorships, partnerships, and events, fostering authentic connections with expert insights.

    Conference Track

    Gaming
  • 3:00 PM-3:40 PM

    ARIA, Level 2, Mariposa 5

    Generational Shifts: The Evolution of Gaming

    Gen Z and Gen Alpha now dominate the gamer population. Discover how they are reshaping game development and culture.

    Conference Track

    Gaming