Schedule
Explore your options to connect, learn and be inspired at CES.
All times for in-person sessions and live streams are Pacific Standard Time.
2025 Schedule
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Accordion
Mon, Jan 06
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1:00 PM-1:40 PM
ARIA, Level 2, Mariposa 5
Gaming and Franchises: The Future of Gaming IP
A look at how the biggest IP brands in gaming were built and how this IP will expand into new territories.
Conference Track
Gaming
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2:00 PM-2:40 PM
ARIA, Level 2, Mariposa 5
A Cultural Revolution
A case study on the changing face of gaming - from user experience and behavior to software innovation and disruptive game development.
Conference Track
Gaming
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3:00 PM-3:40 PM
ARIA, Level 2, Mariposa 5
Generational Shifts: The Evolution of Gaming
Gen Z and Gen Alpha now dominate the gamer population. Discover how they are reshaping game development and culture.
Conference Track
Gaming
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Tue, Jan 07
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9:00 AM-9:40 AM
ARIA, Level 1, Joshua 8
AI Transformation in 2025: Speed, Innovation and Solving for Long-term Value
Companies must now embrace a mindset of urgency and a willingness to innovate and experiment to get ahead. Hear how AI can be a force multiplier—one that can drive long-term growth.
Conference Track
DEPT: Making the Impossible Possible - The Era of AI Transformation
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10:00 AM-10:40 AM
ARIA, Level 1, Joshua 8
Rewriting the Creative Playbook: AI's Role in the Next Big Idea
Join us for a conversation between creators and the companies behind the most disruptive GenAI tools. Learn how to apply insights from those at the cutting edge of AI creativity.
Conference Track
DEPT: Making the Impossible Possible - The Era of AI Transformation -
10:00 AM-10:40 AM
ARIA, Level 2, Mariposa 5
Amazon Ads: The Playbook for Timeless Brand Strategy
How can brands keep up with change without losing their charm? Discover strategies for remaining timeless and adaptable.
Conference Track
C Space Storytellers
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11:00 AM-11:40 AM
ARIA, Level 1, Joshua 8
From Doubt to Action: Why AI is Your New Media Strategy Ally
Learn how AI can boost media performance and improve decision-making from commerce leaders who are unlocking its full potential to gain a competitive advantage.
Conference Track
DEPT: Making the Impossible Possible - The Era of AI Transformation
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1:00 PM-1:30 PM
ARIA, Level 1, Joshua 9
2025: The Year Marketing Will Change Forever
2025 will witness the groundbreaking acceleration of AI, shifts in consumer behavior and an evolving privacy landscape. Unpack how marketers can thrive in this paradigm.
Conference Track
MediaLink: Marketing Reinvented -
1:00 PM-1:40 PM
ARIA, Level 1, Joshua 8
The Future of Gaming is Global
Hear from gaming leaders on the future of this worldwide phenomenon.
Conference Track
Gaming
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1:30 PM-2:00 PM
ARIA, Level 1, Joshua 9
The New Face of Shopping: Future of Commerce Media
The media network revolution is underway and poised for future growth. Hear how marketers can tap into more personalized experiences ensuring optimal consumer engagement.
Conference Track
MediaLink: Marketing Reinvented
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2:00 PM-2:30 PM
ARIA, Level 1, Joshua 9
Beyond the Buzzword: The Rise of Consumer Experiences
Learn from marketers creating immersive, personalized and socially responsible experiences that resonate with the diverse and evolving expectations of consumers.
Conference Track
MediaLink: Marketing Reinvented -
2:00 PM-2:40 PM
ARIA, Level 1, Joshua 8
Beyond Consoles: The Future of Gaming
The console wars are over. Join us as we explore the shifting market dynamics, player preferences and the rise of cross-platform play.
Conference Track
Gaming -
2:00 PM-2:40 PM
ARIA, Level 2, Mariposa 5
Omnicom Group: Calling in Every Consumer: Creating Inclusion Through Tech Innovations
Consumers want their needs and experiences reflected in brand products. This panel will discuss the importance of collaboration when creating inclusive tech.
Conference Track
C Space Storytellers
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2:30 PM-3:00 PM
ARIA, Level 1, Joshua 9
From Gen Alpha to Z: The Next Gen Marketing Revolution
The rise of Gen Alpha and Z—entirely digital-native generations—is forcing brands to revolutionize their marketing strategies underpinned by new tech and innovations.
Conference Track
MediaLink: Marketing Reinvented
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3:00 PM-3:40 PM
ARIA, Level 1, Joshua 8
Speed, Customization, Innovation: AI in Gaming
Unleash the power of AI in game development! Learn how publishers and developers are using AI to speed up releases and design and tailor games for players.
Conference Track
Gaming -
3:00 PM-3:40 PM
ARIA, Level 2, Mariposa 5
CMB/ESPN: Tangled Up in Sports: Navigating the Media Web
Join ESPN & CMB for valuable insights into the relationship between sports fans and the media, and what it means for the future of media technology and experiences.
Conference Track
C Space Storytellers
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3:30 PM-4:00 PM
ARIA, Level 1, Joshua 9
The Creator-verse: Are Marketers Just Living In It?
Creators have taken the industry by storm, showcasing their storytelling skills and creative prowess. How are marketers working in new ways to co-create with tastemakers?
Conference Track
MediaLink: Marketing Reinvented
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4:00 PM-4:30 PM
ARIA, Level 1, Joshua 9
Beyond AI’s Marketing Hype Cycle
AI has the potential to improve many aspects of marketing. But how can marketers turn it into action? A discussion on looking beyond the hype and creating use cases today.
Conference Track
MediaLink: Marketing Reinvented
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Wed, Jan 08
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9:00 AM-9:45 AM
ARIA, Level 1, Joshua 9
Visionaries of Breakthrough Programming
An exploration into how content chiefs are evolving to win over audiences and creative talent during a time of industry change.
Conference Track
Variety: Entertainment Summit
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9:45 AM-10:15 AM
ARIA, Level 1, Joshua 9
Headliner Conversation
A one-on-one interview with a senior executive leader or top creative personality.
Conference Track
Variety: Entertainment Summit
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10:00 AM-10:20 AM
ARIA, Level 1, Joshua 8
Kicking Off Creative with Next-Gen Tech
Join a discussion from a brand leader on the future of enterprise creativity and its innovative approaches.
Conference Track
Monks: AI Now - Marketing's Journey from Hype to How -
10:00 AM-10:40 AM
ARIA, Level 2, Mariposa 5
Havas/Trptk: The GLP-1 Revolution in Culture and Consumption
Join health and culture experts to unpack the seismic impact of GLP-1 innovation – how drugs like Ozempic and Wegovy are impacting health, lifestyle, and behavior.
Conference Track
C Space Storytellers
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10:15 AM-11:00 AM
ARIA, Level 1, Joshua 9
Fans, Creators and Marketers – Unite!
A look at the powerful union that fans, digital creators and marketing leaders can forge to successfully promote projects to audiences.
Conference Track
Variety: Entertainment Summit
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10:20 AM-10:40 AM
ARIA, Level 1, Joshua 8
GenAI Personalization: Finally Fulfilling the Promise of Digital
This panel will explore how generative AI enables brands to deliver personalized marketing that drives revenue and improves ROI.
Conference Track
Monks: AI Now - Marketing's Journey from Hype to How
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10:40 AM-11:10 AM
ARIA, Level 1, Joshua 8
AI-Powered Transformation: Reimagine the Creative Enterprise
Join industry leaders to explore AI-driven transformation and collaboration strategies for enhanced efficiency and creativity.
Conference Track
Monks: AI Now - Marketing's Journey from Hype to How
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11:00 AM-11:45 AM
ARIA, Level 1, Joshua 9
Succeeding with AI and Entertainment
As the entertainment industry understands AI is here to stay – how are today’s leaders assessing how to best navigate and succeed with this technology?
Conference Track
Variety: Entertainment Summit
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11:10 AM-11:40 AM
ARIA, Level 1, Joshua 8
Redefining Agency Dynamics: A Fireside Chat on AI and the Future of Marketing
Sir Martin Sorrell and a leading automotive CMO will discuss AI and agency evolution.
Conference Track
Monks: AI Now - Marketing's Journey from Hype to How
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11:45 AM-12:30 PM
ARIA, Level 1, Joshua 9
Building a Storyverse through Innovation
How are companies looking at opportunities across film, TV, video games, music, podcasting more to tell their stories?
Conference Track
Variety: Entertainment Summit
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1:30 PM-2:00 PM
ARIA, Level 1, Joshua 9
Headliner Conversation
A one-on-one interview with a senior executive leader or top creative personality.
Conference Track
Variety: Entertainment Summit
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2:00 PM-2:40 PM
ARIA, Level 1, Joshua 8
How AI is Being Used By The Most Effective Sponsors In The World
Successful brands are moving from outfield signage to one-to-one consumer connections that are powered by AI. Learn what’s working and what’s coming next.
Conference Track
Sports
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2:45 PM-3:30 PM
ARIA, Level 1, Joshua 9
Breakthrough Tech Trends – What Will Stick?
Media and entertainment leaders weigh in on what they are excited about now.
Conference Track
Variety: Entertainment Summit
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3:00 PM-3:40 PM
ARIA, Level 2, Mariposa 5
XR Extreme Reach: The Future of Representation: Technology Meets Humanity in Advertising
Discover how real-time AI metrics help brands measure and boost authentic representation in ads, driving trust, audience resonance, and greater marketing ROI.
Conference Track
C Space Storytellers
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4:00 PM-4:40 PM
ARIA, Level 1, Joshua 8
AI integration and the Impact on Sports
Generative AI has the opportunity to reshape sports broadcasting. Learn how industry leaders are leveraging AI to transform the sports industry.
Conference Track
Sports -
4:00 PM-6:00 PM
ARIA, Level 2, Mariposa 5
TikTok: Trends to Business Transformation: Be What Happens Next on TikTok
Start the year inspired and ready to win. Discover TikTok trends and solutions to keep your brand relevant while putting growth on repeat.
Conference Track
Visionaries and Vino
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Thu, Jan 09
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9:00 AM-9:40 AM
ARIA, Level 2, Mariposa 5
AI & Creativity: Navigating the New Frontier in Advertising
Examine how AI is being used to shape innovative marketing strategies while challenging and enhancing the human touch.
Conference Track
CMO Insights
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10:00 AM-10:40 AM
ARIA, Level 2, Mariposa 5
Adapting to Change: Demographic Shifts in Advertising Strategy
Discover how demographic shifts are reshaping advertising strategies. Explore new approaches to engage diverse audiences and connect meaningfully with evolving consumer needs.
Conference Track
CMO Insights
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11:00 AM-11:40 AM
ARIA, Level 2, Mariposa 5
Personalizing Advertising: Leveraging Data and Analytics
Learn how advertisers can harness data and analytics to create personalized campaigns. Discover strategies to tailor messages and improve customer engagement effectively.
Conference Track
CMO Insights
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