8:30 AM-10:00 AM

Venetian, Level 5, Palazzo Ballroom

CTA State of the Industry Address and Panasonic Holdings Keynote

Yuki Kusumi, Group CEO, Panasonic Holdings Corporation, will introduce new initiatives that focus on innovative technologies to enhance the sustainability of society.

9:00 AM-9:40 AM

LVCC, West Level 2, W218

2030: The Impact of XR Headsets, AR and Smart Glasses on Spatial Computing

Explore the various designs and form factors in VR-XR headsets, AR and smart glasses that will enable everyone to experience a new way of personal computing.

9:00 AM-9:40 AM

LVCC, West Level 2, W219

Mobility Intel Report

The future of mobility and related infrastructure as revealed by a leading mobility research expert. We will take a step outside today and get a glimpse into tomorrow.

9:00 AM-9:40 AM

Venetian, Level 4, Lando 4304

AI in the Smart Home: Applications and Ethics 

AI is enhancing home automation, energy efficiency, and user experiences. Explore these practical applications and associated ethical and privacy concerns. 

9:00 AM-9:40 AM

LVCC, North Level 2, N261

The Tech Frontier in Climate Resilience: How Data & Engineering Adapt 

Learn more about geospatial intelligence, data, and software engineering, and how all three are redefining climate adaptation efforts. 

9:00 AM-9:40 AM

ARIA, Level 1, Joshua 9

How Creativity Advances Commercial Excellence 

Unlock your business's potential with creative thinking. Learn how innovation drives growth and success in the evolving social and digital landscape.   

9:00 AM-9:40 AM

ARIA, Level 1, Joshua 8

AI Transformation in 2025: Speed, Innovation and Solving for Long-term Value

Companies must now embrace a mindset of urgency and a willingness to innovate and experiment to get ahead. Hear how AI can be a force multiplier—one that can drive long-term growth.

9:00 AM-9:40 AM

LVCC, North Level 2, N257

5G is Here and Mainstream: Exploring What’s Now and What’s Next

Wireless, healthcare, remote devices, AI, auto and smart cities - these are just a few of the ways businesses can use 5G to push enterprise goals. 

9:00 AM-9:40 AM

LVCC, West Level 2, W232

Tech Trends 2025: Explore What’s New & Next in Emerging Technology, presented by Deloitte

AI is here to stay, but what other trends should you know today to impact tomorrow? Join us as we dive into what’s next in enterprise tech, spatial computing, and more. 

9:00 AM-9:40 AM

Venetian, Level 4, Marcello 4404

Digital Health: The Next Frontier in Tech-Driven Wellness, presented by HS4A

Cutting-edge technologies reshaping patient care, diagnosis, and wellness. How tech can benefit 4.5 billion people without basic health care.

10:00 AM-10:40 AM

Venetian, Level 4, Lando 4302

UGD: User Generated Design

Discover product development strategies to involve the accessibility community early in the design process for truly inclusive innovation. 

10:00 AM-10:40 AM

LVCC, West Level 2, W218

How Businesses are Using Spatial Computing to Drive Measurable Results

Learn how many of the world’s best companies are leveraging spatial computing, including AR/VR/XR applications, and digital twins to achieve business success. 

10:00 AM-10:40 AM

LVCC, West Level 2, W219

Next Level Innovation

Taking the automotive interactive experience to a whole new level to improve the driving experience and differentiate the vehicle brand and exceed consumer expectations.

10:00 AM-10:40 AM

Venetian, Level 4, Lando 4304

Profitability in the Connected Home 

What are the business models driving profitability in the connected home market? Dive into consumer trends, subscription services, and monetization strategies.

10:00 AM-10:40 AM

LVCC, North Level 2, N261

Leading a Generative AI-fueled Enterprise: An Executive Playbook 

Generative AI technology is transforming processes, business models, and even entire industries. Learn how to overcome challenges and achieve GenAI at scale. 

10:00 AM-10:40 AM

ARIA, Level 1, Joshua 9

AI and The Art Of Content: Rethinking Strategy & Engagement 

Discover how AI can revolutionize content creation and distribution across entertainment. Learn how to position yourself at the forefront of digital innovation.  

10:00 AM-10:40 AM

ARIA, Level 1, Joshua 8

Rewriting the Creative Playbook: AI's Role in the Next Big Idea

Join us for a conversation between creators and the companies behind the most disruptive GenAI tools. Learn how to apply insights from those at the cutting edge of AI creativity.

10:00 AM-10:40 AM

LVCC, North Level 2, N257

Connectivity Convergence: 5G, Satellite, Low-Power for IoT

Access to 5G, satellites, and low-power solutions are now viable options in a single device, providing ubiquitous, seamless coverage and unprecedented possibilities. 

10:00 AM-10:40 AM

LVCC, West Level 2, W232

AI at the Edge: How AI is Moving from Cloud to Device, presented by Omdia

GenAI has transformed the data center, but at a cost in power, latency, and connectivity. Will in-device AI transform consumer electronics?

10:00 AM-10:40 AM

Venetian, Level 4, Marcello 4404

Future of Health, presented by Deloitte

As the health industry shifts, providers will need to focus on patient care, digital transformation, data and platforms. The future is now.

10:00 AM-10:40 AM

ARIA, Level 2, Mariposa 5

Amazon Ads: The Playbook for Timeless Brand Strategy

How can brands keep up with change without losing their charm? Discover strategies for remaining timeless and adaptable.

10:00 AM-6:00 PM

Venetian Expo, Level 2, Halls A-D, Level 2, Halls A-D, Booth #54123

AgeTech Collaborative from AARP

Meet innovative startups, be inspired by panels with CEOs and longevity experts, demo groundbreaking tech and immerse yourself in novel experiences. <a href="https://ces.agetechcollaborative.org/schedule/">Learn more.</a>

11:00 AM-11:40 AM

Venetian, Level 4, Lando 4302

Accessibility and Mobility: Bridging the Gap

Journey into cutting-edge transportation tech that is breaking barriers. Learn how innovations are expanding mobility options and creating a more inclusive world for all.

11:00 AM-11:40 AM

LVCC, West Level 2, W218

Spatial Computing – A State of the Union

Spatial Computing is a revolution blending computing with the real world. Key players share technical insights, use case learnings, the influence of AI, and discuss what’s next. 

11:00 AM-11:40 AM

LVCC, West Level 2, W219

Creating the Ultimate Vehicle Experience

The journey is about content, capabilities, functions, and flexible interfaces enabled to support the use of cases of today and tomorrow to drive future experiences.

11:00 AM-11:40 AM

Venetian, Level 4, Lando 4304

Smart Home Standards & Platforms: Who’s Winning 

In the battle to dominate in the smart home, what innovative platforms are attracting the next gen buyer and what standards are influencing interoperability efforts? 

11:00 AM-11:40 AM

LVCC, North Level 2, N261

A Leap of Faith: What Skydiving Can Teach Us in the Age of AI 

Explore how businesses can build, maintain, and restore trust, especially in critical areas like cybersecurity, AI, and data privacy. 

11:00 AM-11:40 AM

ARIA, Level 1, Joshua 9

Revolutionizing Personalization: Data, AI, & Brand Innovation 

Learn how top brands leverage data, AI, and personalization to enhance customer experiences. Gain insights on fostering innovation and experimentation. 

11:00 AM-11:40 AM

ARIA, Level 1, Joshua 8

From Doubt to Action: Why AI is Your New Media Strategy Ally

Learn how AI can boost media performance and improve decision-making from commerce leaders who are unlocking its full potential to gain a competitive advantage.

11:00 AM-11:40 AM

LVCC, North Level 2, N257

Smart Phones Will Be Smarter with AI. That’s the Promise, anyway.

Beyond facial recognition and language capabilities, our smart phones will be even smarter with the use of AI.  

11:00 AM-11:40 AM

LVCC, West Level 2, W232

GenAI in the Driver's Seat: Innovation or Expensive Gimmick?, presented by BCG

Join BCG and industry leaders as they explore GenAI's potential in automotive, tackling key challenges in implementation and scalability. 

11:00 AM-11:40 AM

Venetian Expo, Level 1, Hall G, Startup Stage

Exploring Diverse Funding Strategies for Digital Health Startups

Discover the various funding options available for digital health startups, including venture capital, government grants, and corporate partnerships, to drive innovation.

11:00 AM-11:40 AM

Venetian, Level 4, Marcello 4404

Tracking Your Body’s Signals for Better Health, presented by Abbott

New OTC biowearable tech unlocks new health insights. Experts explore how continuously monitoring your glucose reveals metabolic trends to help develop healthier habits.

11:00 AM-12:00 PM

ARIA, Level 2, Mariposa 5

C Space Keynote: SiriusXM

SiriusXM CEO Jennifer Witz will join Crime Junkie’s Ashley Flowers to deliver a keynote on the intersection of technology, creativity, and storytelling in audio.

11:15 AM-11:35 AM

LVCC, Grand Lobby, CES Creator Space

Power of Immersive Gaming: Meet Roblox Creators Influencing Millions

Discover how immersive and gaming content creators reshape the creator economy, influence culture, and work with top brands to connect with and engage future generations.

11:45 AM-12:15 PM

LVCC, Grand Lobby, CES Creator Space

Niching in the Creator Space

See how unique creator skill sets drive connection across industries. Discover strategies creators use to engage audiences and excel in diverse fields.

1:00 PM-1:30 PM

ARIA, Level 1, Joshua 9

2025: The Year Marketing Will Change Forever

2025 will witness the groundbreaking acceleration of AI, shifts in consumer behavior and an evolving privacy landscape. Unpack how marketers can thrive in this paradigm.

1:00 PM-1:40 PM

LVCC, West Level 2, W219

Vehicle Payments – The Road Ahead

Future payment ecosystems explored revealing successful strategies for payments, targeted advertising, discounted offers, and points of interest for connected vehicles.

1:00 PM-1:40 PM

Venetian, Level 4, Lando 4304

Demand for Energy Management at Home 

This session highlights the latest innovations in energy-efficient technologies and smart devices that help homeowners monitor and reduce their energy consumption.  

1:00 PM-1:40 PM

ARIA, Level 1, Joshua 8

E-sports Evolution: Building Brand Loyalty in Gaming

Learn how brands engage gaming fans through sponsorships, partnerships, and events, fostering authentic connections with expert insights.

1:00 PM-1:40 PM

LVCC, North Level 2, N261

GenAI for Everyday Experiences

Experience the art and science of GenAI and how new advancements are enabling everyday users to become AI experts.

1:00 PM-1:40 PM

Venetian, Level 4, Marcello 4404

Cognitive Enhancement: The Future of Brain-Computer Interfaces 

Explore cutting-edge BCIs, from wearables to implants, enhancing cognition. Delve into ethics, accessibility, and the societal impact of superhuman abilities. 

1:00 PM-1:40 PM

LVCC, West Level 2, W232

AI For All, How to Power AI with Enterprise AI Ready Data, presented by EY

Why current fragmentation of data and insights makes it difficult to unlock full AI adoption, and what steps can be taken to move to scale. 

1:00 PM-1:40 PM

LVCC, North Level 2, N257

How Smart Cities Can Stay Smart on Cybersecurity

The innovation and benefits of smart cities are proven, but now comes the challenge to keep information safe. Hear from leaders focused on building secure communities. 

1:00 PM-1:40 PM

LVCC, West Level 2, W218

Constellations and Debris: Maintaining Sustainable Space Practices

Adopting measures to promote sustainable space activities, by leveraging new technologies from all industries, ensures we don't negatively impact Earth and space alike.

1:00 PM-1:40 PM

Venetian Expo, Level 1, Hall G, Startup Stage

Empowering Women in Venture: Funding Gaps and Investing Opportunities

Explore the funding challenges women startup founders face and the need for more women to become investors, driving change in the venture landscape.

1:00 PM-1:40 PM

LVCC, West Main Lobby, CTA Stage

Fireside Chat: Bridging the Digital Divide for America's Future

Join a conversation on the importance of achieving digital equity and how it impacts America's global competitiveness, featuring insights from Dr. Nicol Turner Lee.

1:00 PM-1:40 PM

Venetian, Level 4, Lando 4302

Ensuring Accessibility in Self-Service Technology

Join experts as they explore best practices to guarantee that self-service technology is accessible for individuals with disabilities.

1:00 PM-2:00 PM

LVCC, North Level 2, N258

Is Big Always Bad: Big Tech and the Innovation Economy 

Are big tech companies fueling innovation or stifling competition? Are government moves to block mergers helping or hurting small businesses?. 

1:30 PM-2:00 PM

ARIA, Level 1, Joshua 9

The New Face of Shopping: Future of Commerce Media

The media network revolution is underway and poised for future growth. Hear how marketers can tap into more personalized experiences ensuring optimal consumer engagement.

2:00 PM-2:30 PM

ARIA, Level 1, Joshua 9

Beyond the Buzzword: The Rise of Consumer Experiences

Learn from marketers creating immersive, personalized and socially responsible experiences that resonate with the diverse and evolving expectations of consumers.

2:00 PM-2:40 PM

Venetian, Level 4, Lando 4302

Tech for Good: How Technology is Empowering Neurodivergents

It’s estimated that 1 out of 7 people worldwide are neurodivergent and technology is providing them with critical accessibility and empowering their lives. 

2:00 PM-2:40 PM

LVCC, West Level 2, W219

Connected Vehicle Safety: Reducing Roadway Risk & Saving Lives

Learn about cutting- edge solutions for vehicle data and roadway safety for connected vehicles that pave the way for a safer future in automotive and transportation.

2:00 PM-2:40 PM

Venetian, Level 4, Lando 4304

Navigating the Multifamily IoT Markets 

A look at strategies to deploy connected solutions in multifamily properties and regulatory and infrastructure considerations. 

2:00 PM-2:40 PM

LVCC, North Level 2, N261

AI at the Edge: Transforming Industries and the Workplace

Explore how predictive, generative and digital technologies are paving the way for improved experiences and operational efficiencies inside and outside the office.

2:00 PM-2:40 PM

Venetian, Level 4, Marcello 4404

NeuroTech in Healthcare: Revolutionizing Diagnosis and Treatment 

Discover how NeuroTech is transforming healthcare with advanced neuroimaging, AI-driven diagnostics, and personalized treatments for neurological disorders. 

2:00 PM-2:40 PM

LVCC, West Level 2, W232

Declaration of Autonomy: Is Trust the Limit of AI’s Possibilities?, presented by Accenture

Accenture's 25th Annual Technology Vision explores what happens when AI is everywhere, acting autonomously in a trust-scarce society.

2:00 PM-2:40 PM

LVCC, North Level 2, N257

Smart Communities: Sustainable Future

Smart streetlights, waste, traffic, grids and beyond. The way to make Smart Cities smarter is to plan for uber efficiencies resulting in better, greener environments. 

2:00 PM-2:40 PM

LVCC, West Level 2, W218

Driving into the Future: The Impact of Connected Cars

Connected cars will not only redefine how we travel and the future of mobility, but how we interact with our vehicles and experience the world around us.

2:00 PM-2:40 PM

LVCC, West Main Lobby, CTA Stage

The Diversity Journey: Challenges, Opportunities, and Leadership Insights

Join industry leaders as they explore the evolving landscape of diversity and inclusion, highlighting challenges, opportunities, and the future of D&I in tech.

2:00 PM-2:40 PM

ARIA, Level 1, Joshua 8

Beyond Consoles: The Future of Gaming

The console wars are over. Join us as we explore the shifting market dynamics, player preferences and the rise of cross-platform play.

2:00 PM-2:40 PM

ARIA, Level 2, Mariposa 5

Omnicom Group: Calling in Every Consumer: Creating Inclusion Through Tech Innovations  

Consumers want their needs and experiences reflected in brand products. This panel will discuss the importance of collaboration when creating inclusive tech. 

2:20 PM-3:20 PM

LVCC, North Level 2, N258

From Regulation to Reality: Does the U.S. Need More Privacy Laws?

How do we enhance consumer privacy and security, while promoting ongoing innovation & technological advancement? 

2:30 PM-3:00 PM

ARIA, Level 1, Joshua 9

From Gen Alpha to Z: The Next Gen Marketing Revolution

The rise of Gen Alpha and Z—entirely digital-native generations—is forcing brands to revolutionize their marketing strategies underpinned by new tech and innovations.

3:00 PM-3:30 PM

LVCC, Grand Lobby, CES Creator Space

Leveling the Playing Field: Fair Compensation and Credit

What are your creations worth? Who owns your intellectual property once it's published? Here's how to make sure you get what you deserve. 

3:00 PM-3:40 PM

LVCC, West Level 2, W219

Mobility Innovations: Unleashing New Possibilities

Creating opportunities for collaboration within the mobility community can be challenging but potentially can help achieve a safer and more intuitive experience for both.

3:00 PM-3:40 PM

Venetian, Level 4, Lando 4304

Home Security: Trends and Transformations 

Explore how sensors, surveillance systems, low power and AI-driven analytics innovations are enhancing security solutions for safety and peace of mind. 

3:00 PM-3:40 PM

LVCC, North Level 2, N261

AI PCs: Discover a New World of Experiences   

AI PCs and software are evolving at a rapid pace. Explore real-world use cases on how AI is transforming the way we work, play and create on the PCs we use every day. 

3:00 PM-3:40 PM

Venetian, Level 4, Marcello 4404

The Ethics of NeuroPrivacy: Protecting Minds in a Connected World

Address neuroprivacy, data security, and consent issues as NeuroTech integrates into daily life. Explore legal, ethical, and commercial implications of neurodata. 

3:00 PM-3:40 PM

LVCC, West Level 2, W232

Navigating the Consumer Tech Landscape: Insights to Drive Growth, presented by Circana

Circana leverages retail tech data and analytics to analyze key 2024 trends and reveal strategies for maximizing success in 2025. 

3:00 PM-3:40 PM

LVCC, North Level 2, N257

What's Next for Smart Cities: AI for Data, Planning and Beyond

The rise of AI-powered Smart Cities is significant. Learn from early adopters who have seen AI capabilities become notable force multipliers in our smartest cities. 

3:00 PM-3:40 PM

LVCC, West Level 2, W218

Cloud & Data Centers for Corporate Satellite Connectivity

Space segment evolution has driven digitalization and cloudification of ground segments, with satellite operators leveraging cloud services and edge computing. 

3:00 PM-3:40 PM

Venetian Expo, Level 1, Hall G, Startup Stage

Diversity Through a Global Lens: Navigating Inclusion Worldwide

Hear from global leaders as they share strategies and insights on navigating diversity and inclusion across different regions and industries.

3:00 PM-3:40 PM

Venetian, Level 4, Lando 4302

Empowering Independence: How AI is Improving Daily Lives

Discover how AI in assistive tech is enabling individuals with disabilities to better navigate their daily lives.

3:00 PM-3:40 PM

LVCC, West Main Lobby, CTA Stage

Fostering the Future: Strengthening the STEM Pipeline for Success

Explore how innovative programs are creating pathways and opportunities to build and sustain the next generation of STEM talent from education to industry.

3:00 PM-3:40 PM

ARIA, Level 1, Joshua 8

Speed, Customization, Innovation: AI in Gaming

Unleash the power of AI in game development! Learn how publishers and developers are using AI to speed up releases and design and tailor games for players.

3:00 PM-3:40 PM

ARIA, Level 2, Mariposa 5

CMB/ESPN: Tangled Up in Sports: Navigating the Media Web

Join ESPN & CMB for valuable insights into the relationship between sports fans and the media, and what it means for the future of media technology and experiences.

3:30 PM-4:00 PM

ARIA, Level 1, Joshua 9

The Creator-verse: Are Marketers Just Living In It?

Creators have taken the industry by storm, showcasing their storytelling skills and creative prowess. How are marketers working in new ways to co-create with tastemakers?

3:40 PM-4:40 PM

LVCC, North Level 2, N258

Shaping the Future of Care: What Lies Ahead for Digital Health Policy

What are the key legislative initiatives and challenges in digital health policy we will be facing with a new administration and a new Congress? 

4:00 PM-4:30 PM

ARIA, Level 1, Joshua 9

Beyond AI’s Marketing Hype Cycle

AI has the potential to improve many aspects of marketing. But how can marketers turn it into action? A discussion on looking beyond the hype and creating use cases today.

4:00 PM-4:40 PM

Venetian, Level 4, Marcello 4404

Betting on the Brain: Investor Insights into NeuroTech’s Future 

Explore where investors are placing bets in NeuroTech, from early-stage startups to established companies. 

4:00 PM-4:40 PM

LVCC, North Level 2, N257

Digital Inclusion is Driven by Human Connection

Digital inclusion is a core ingredient to create a successful smart community, whether its insuring access to healthcare, career opportunities or civic engagement.  

4:00 PM-4:40 PM

LVCC, West Level 2, W218

Calling from Space 

Satellite operators are creating new business models in the D2D market. Analyze how this is shaping the industry, what strategies are being adopted, and their challenges. 

5:00 PM-6:00 PM

Delta Keynote Experience

Delta CEO Ed Bastian will host a keynote experience at Sphere. This immersive address will highlight Delta’s vision for using technology to enrich the human experience. More information will be available soon.

6:00 PM-8:00 PM

Wynn, , Innovation For All Hospitality Suite

Innovation For All Venture Meetup

A networking reception celebrating women and diverse led venture funds.

7:00 PM-8:30 PM

Venetian Expo, Level 1, Casanova 604

CES International Reception

Network and connect with colleagues from around the world. This event is open to all international attendees, exhibitors and media.

7:00 PM-9:00 PM

Venetian, Grand Canal Shoppes, TAO Asian Bistro and Nightclub

CTA Member Party

Connect with fellow CTA Members and tech executives in a relaxed, social atmosphere at one of CES’ most anticipated networking events.

7:00 PM-9:00 PM

Women in Consumer Technology Legacy Award Reception, Sponsored by CTA

Honor the women in our industry who serve as role models and are true pioneers in every way! Join us at this year’s 16th annual award reception. <a href="https://womeninconsumertechnology.org/event/wict-legacy-awards-2025/">Tickets.</a>