Schedule
Explore your options to connect, learn and be inspired at CES.
All times for in-person sessions and live streams are Pacific Standard Time.
2025 Schedule
Filter
Accordion
Mon, Jan 06
-
-
2:00 PM-2:40 PM
ARIA, Level 2, Mariposa 5
Gamevertising: Immersive Brand Experiences in Gaming
Explore how brands craft impactful in-game sponsorships, gamified campaigns, and product placements to engage gamers and build authentic connections.
Conference Track
Gaming
-
-
-
-
4:00 PM-6:00 PM
ARIA, Level 2, Mariposa 5
Comscore Data Divas ‘Spill the Tea’ on Measurement, Data and AI in the Real-World
Attendees will hear how these leaders are leveraging the power of data to shape a future where brand interactions feel less like algorithms and more like meaningful, human connections.
Conference Track
Visionaries and Vino
-
Tue, Jan 07
-
-
-
10:00 AM-10:40 AM
ARIA, Level 2, Mariposa 5
Amazon Ads: The Playbook for Timeless Brand Strategy
How can brands keep up with change without losing their charm? Discover strategies for remaining timeless and adaptable.
Conference Track
C Space Storytellers
-
-
-
-
11:45 AM-12:15 PM
LVCC, Grand Lobby, CES Creator Space
Niching in the Creator Space
See how unique creator skill sets drive connection across industries. Discover strategies creators use to engage audiences and excel in diverse fields.
Conference Track
Creator StageEvent Type: Media
-
-
-
1:00 PM-1:30 PM
ARIA, Level 1, Joshua 9
2025: The Year Marketing Will Change Forever
2025 will witness the groundbreaking acceleration of AI, shifts in consumer behavior and an evolving privacy landscape. Unpack how marketers can thrive in this paradigm.
Conference Track
MediaLink: Marketing Reinvented -
1:00 PM-1:40 PM
ARIA, Level 1, Joshua 8
E-sports Evolution: Building Brand Loyalty in Gaming
Learn how brands engage gaming fans through sponsorships, partnerships, and events, fostering authentic connections with expert insights.
Conference Track
Gaming -
1:00 PM-1:40 PM
ARIA, Level 2, Mariposa 5
Meta: Creative Alchemy: Data-driven Formulas to Boost Marketing Effectiveness
Creative optimization helps brands identify effective strategies to maximize ad spend. Explore how analytics fuels creative decision-making and performance with Meta and DoorDash.
Conference Track
C Space Storytellers
-
-
-
1:30 PM-2:00 PM
ARIA, Level 1, Joshua 9
The New Face of Shopping: Future of Commerce Media
The media network revolution is underway and poised for future growth. Hear how marketers can tap into more personalized experiences ensuring optimal consumer engagement.
Conference Track
MediaLink: Marketing Reinvented
-
-
-
2:00 PM-2:30 PM
ARIA, Level 1, Joshua 9
Beyond the Buzzword: The Rise of Consumer Experiences
Learn from marketers creating immersive, personalized and socially responsible experiences that resonate with the diverse and evolving expectations of consumers.
Conference Track
MediaLink: Marketing Reinvented -
2:00 PM-2:40 PM
ARIA, Level 2, Mariposa 5
Omnicom: Calling in Every Consumer: Creating Inclusion Through Tech Innovations
Consumers want their needs and experiences reflected in brand products. This panel will discuss the importance of collaboration when creating inclusive tech.
Conference Track
C Space Storytellers
-
-
-
2:30 PM-3:00 PM
ARIA, Level 1, Joshua 9
From Gen Alpha to Z: The Next Gen Marketing Revolution
The rise of Gen Alpha and Z—entirely digital-native generations—is forcing brands to revolutionize their marketing strategies underpinned by new tech and innovations.
Conference Track
MediaLink: Marketing Reinvented
-
-
-
3:00 PM-3:30 PM
LVCC, Grand Lobby, CES Creator Space
Leveling the Playing Field: Fair Compensation and Credit
What are your creations worth? Who owns your intellectual property once it's published? Here's how to make sure you get what you deserve.
Conference Track
Creator StageEvent Type: Media -
3:00 PM-3:30 PM
ARIA, Level 1, Joshua 9
Culture as the Main Character: The Impact of Live on Streaming
As audiences continue to fragment, 2024 saw cultural moments—Olympics, US election, women’s sports—ignite global conversations. How does it impact marketers’ streaming strategies?
Conference Track
MediaLink: Marketing Reinvented -
3:00 PM-3:40 PM
ARIA, Level 2, Mariposa 5
CMB/ESPN: Tangled Up in Sports: Navigating the Media Web
Join ESPN & CMB for valuable insights into the relationship between sports fans and the media, and what it means for the future of media technology and experiences.
Conference Track
C Space Storytellers
-
-
-
3:30 PM-4:00 PM
ARIA, Level 1, Joshua 9
The Creator-verse: Are Marketers Just Living In It?
Creators have taken the industry by storm, showcasing their storytelling skills and creative prowess. How are marketers working in new ways to co-create with tastemakers?
Conference Track
MediaLink: Marketing Reinvented
-
-
-
4:00 PM-4:30 PM
ARIA, Level 1, Joshua 9
Beyond AI’s Marketing Hype Cycle
AI has the potential to improve many aspects of marketing. But how can marketers turn it into action? A discussion on looking beyond the hype and creating use cases today.
Conference Track
MediaLink: Marketing Reinvented -
4:00 PM-6:00 PM
ARIA, Level 2, Mariposa 5
Pinterest: Pictures Speak Louder Than Words—Reigniting the Joy of Shopping with Visual Search
The way people find what they’re looking for online has changed. Join CTO Matt Madrigal to learn how Pinterest is harnessing AI for visual search that gets results.
Conference Track
Visionaries and Vino
-
Wed, Jan 08
-
-
-
10:00 AM-10:20 AM
ARIA, Level 1, Joshua 8
Empowering Creativity in the Enterprise with NextGen Tech
Innovative brand leaders discuss the future of creativity in the enterprise with GenAI.
Conference Track
Monks & Adobe: AI Now - Marketing's Journey from Hype to How -
10:00 AM-10:40 AM
ARIA, Level 2, Mariposa 5
Havas/TRIPTK: The GLP-1 Revolution in Culture and Consumption
Join health and culture experts to unpack the seismic impact of GLP-1 innovation – how drugs like Ozempic and Wegovy are impacting health, lifestyle, and behavior.
Conference Track
C Space Storytellers
-
-
-
10:20 AM-10:40 AM
ARIA, Level 1, Joshua 8
GenAI Personalization: Advancing the Promise of Digital
Explore how generative AI enables brands like Delta Air Lines and Paramount+ to deliver personalized marketing that drives revenue and improves ROI.
Conference Track
Monks & Adobe: AI Now - Marketing's Journey from Hype to How
-
-
-
10:40 AM-11:10 AM
ARIA, Level 1, Joshua 8
AI-Powered Transformation: Reimagine the Creative Enterprise
Visionaries from Adobe, AWS, Meta, Monks and NVIDIA explore AI-driven transformation and collaboration strategies for enhanced efficiency and creativity.
Conference Track
Monks & Adobe: AI Now - Marketing's Journey from Hype to How
-
-
-
11:00 AM-11:40 AM
ARIA, Level 2, Mariposa 5
Microsoft Advertising: Get in the Game: The Future of Entertainment & Media
As gaming's reach and influence grows, so do the opportunities for brands to reach a highly engaged and valuable audience in an immersive and interactive environment.
Conference Track
C Space Storytellers
-
-
-
11:10 AM-11:40 AM
ARIA, Level 1, Joshua 8
Fireside Chat – AI and the Future of Marketing
Join Sir Martin Sorrell and MMA Global CMO Greg Stuart for a fireside chat on the industry opportunity to revolutionize brand creativity through AI.
Conference Track
Monks & Adobe: AI Now - Marketing's Journey from Hype to How
-
-
-
1:00 PM-1:40 PM
LVCC, West Level 2, W219
Escaping the AI Echo Chamber: How to Preserve Brand Distinction in the Age of AI
Explore how to harness the power of AI to enhance brand storytelling and meaningful consumer connections, while avoiding getting lost in a sea of algorithmic sameness.
Conference Track
IPG: The Next Evolution - The New Age of AI-Driven Connectivity -
1:00 PM-1:40 PM
ARIA, Level 2, Mariposa 5
Integral Ad Science: Performance & Brand Equity in the New Media Landscape
Advertisers explore ways to enhance performance and strengthen brand equity, while moving beyond outdated strategies in today’s rapidly evolving media landscape.
Conference Track
C Space Storytellers
-
-
-
1:45 PM-2:15 PM
ARIA, Level 1, Joshua 9
Powering Personalized Digital Media Experiences Across Digital Touchpoints
Join The Trade Desk and Spotify as they walk you through a “day in the life,” showing how new technologies are driving the personalized ad experience across channels.
Conference Track
Entertainment Summit: A Variety Program
-
-
-
2:00 PM-2:40 PM
LVCC, West Level 2, W219
How Scalable Data Drives AI Engagement
Industry thought leaders discuss strategies for delivering personalized omnichannel experiences by making the right tech investments.
Conference Track
IPG: The Next Evolution - The New Age of AI-Driven Connectivity -
2:00 PM-2:40 PM
ARIA, Level 1, Joshua 8
AI Strategies From the World’s Most Effective Sports Brands
Successful brands and leagues are moving from outfield signage to AI-powered one-to-one connections. Learn what’s working and what’s coming next.
Conference Track
Sports -
2:00 PM-2:40 PM
ARIA, Level 2, Mariposa 5
EY: Augmented Intelligence and the future of the Customer Experience at Keurig Dr. Pepper
We will explore how Keurig Dr Pepper (KDP) is using AI to deepen their connection with an already loyal consumer base and how EY and KDP are reinventing their customer loyalty programs.
Conference Track
C Space Storytellers
-
-
-
3:00 PM-3:40 PM
LVCC, West Level 2, W219
Retail Readiness: A Holistic Approach to Elevating Retail Partnerships
Learn how an integrated approach to commerce media can help you prioritize key retailer relationships, streamline operations, and achieve superior business outcomes.
Conference Track
IPG: The Next Evolution - The New Age of AI-Driven Connectivity -
3:00 PM-3:40 PM
Venetian, Level 4, Lando 4302
Shopping in the Immersive/Metaverse: Are We There Yet?
A seamless blend of physical and digital experiences is creating a new dynamic for a new generation of consumers.
Conference Track
Retail -
3:00 PM-3:40 PM
ARIA, Level 2, Mariposa 5
XR Extreme Reach: The Future of Representation: Technology Meets Humanity in Advertising
Discover how real-time AI metrics help brands measure and boost authentic representation in ads, driving trust, audience resonance, and greater marketing ROI.
Conference Track
C Space Storytellers
-
-
-
3:45 PM-4:05 PM
ARIA, Level 1, Joshua 9
Close-Up on NBC Chairman Mark Marshall with NBC Sports’ Maria Taylor
Hear about NBC’s leadership vision for its programming and its live event and sports coverage as the company nears its 100th anniversary.
Conference Track
Entertainment Summit: A Variety Program
-
-
-
4:00 PM-4:40 PM
LVCC, West Level 2, W219
Predicting the Future of Retail Using Data and AI
Hear from CEOS’s on how AI and data are allowing retailers to see into the future when it comes to consumer’s next steps.
Conference Track
IPG: The Next Evolution - The New Age of AI-Driven Connectivity -
4:00 PM-4:40 PM
Venetian, Level 4, Lando 4302
Shoppable Video
Social Commerce is poised to drive $90.5b in revenue this year in the US alone. So why not let video make shopping entertaining and frictionless?
Conference Track
Retail -
4:00 PM-6:00 PM
ARIA, Level 2, Mariposa 5
TikTok: Trends to Business Transformation: Be What Happens Next on TikTok
Start the year inspired and ready to win. Discover TikTok trends and solutions to keep your brand relevant while putting growth on repeat.
Conference Track
Visionaries and Vino
-
Thu, Jan 09
-
-
9:00 AM-9:40 AM
ARIA, Level 2, Mariposa 5
AI & Creativity: Navigating the New Frontier in Advertising
Examine how AI is being used to shape innovative marketing strategies while challenging and enhancing the human touch.
Conference Track
CMO Insights
-
-
-
10:00 AM-10:40 AM
LVCC, West Level 2, W232
Revolutionizing Customer Engagement
Content and Entertainment Home Entertainment and Office Hardware Marketing and Advertising StreamingDelve into the future of marketing and advertising where immersive, tech-enabled experiences are reshaping creativity and fostering deeper brand-to-consumer connections.
Conference Track
Great Minds -
10:00 AM-10:40 AM
ARIA, Level 2, Mariposa 5
Adapting to Change: Demographic Shifts in Advertising Strategy
Discover how demographic shifts are reshaping advertising strategies. Explore new approaches to engage diverse audiences and connect meaningfully with evolving consumer needs.
Conference Track
CMO Insights
-
-
-
11:00 AM-11:40 AM
ARIA, Level 2, Mariposa 5
Personalizing Advertising: Leveraging Data and Analytics
Learn how advertisers can harness data and analytics to create personalized campaigns. Discover strategies to tailor messages and improve customer engagement effectively.
Conference Track
CMO Insights
-
-
-
11:45 AM-12:15 PM
LVCC, Grand Lobby, CES Creator Space
Measuring Success in the Creator Economy
Discover why measuring creator performance is essential in the creator economy and learn how the creators’ impact often surpasses that of traditional advertising.
Conference Track
Creator StageEvent Type: Media
-
-
-
2:00 PM-2:40 PM
LVCC, West Main Lobby, CTA Stage
Designing the New CTA Brand Identity: Visual Storytelling in Tech
Join the team behind the rebrand of CES and CTA to learn why visual language is a brand’s most powerful vehicle to express its past, present and future.
Conference Track
CTA Stage
-
-
-
2:15 PM-2:45 PM
LVCC, Grand Lobby, CES Creator Space
Keeping Sane: Mental Health in the Creator Economy
In today's digital landscape, creators face unique mental health challenges. Discover strategies for maintaining well-being, fostering resilience and finding balance.
Conference Track
Creator StageEvent Type: Media
-
-
-
3:00 PM-3:30 PM
LVCC, Grand Lobby, CES Creator Space
Monetizing Your Creative Journey
Forge valuable partnerships and leverage your unique voice to enhance brand visibility, build sustainable income streams and drive engagement in today’s dynamic market.
Conference Track
Creator StageEvent Type: Media
-
-
-
5:00 PM-5:40 PM
LVCC, West Main Lobby, CTA Stage
Unlocking the Human Component: The Art of Impactful Tech Storytelling
For centuries, stories have informed, educated, and entertained. Explore how storytelling can unlock technology’s value and create lasting impact for audiences.
Conference Track
CTA Stage
-