Powered by the Consumer Technology Association (CTA)®

Skip to content

Why Attend
Attendee Types
Featured Guides
- Tech 101: Understanding Emerging Tech
- Five Tips for Attendee Registration
Why Exhibit
Plan
Featured Guides
- Exhibitor Dashboard: Quick 3-Step Guide
- Using the New CES Brand
Planning Resources
Featured Guides
- Travel & Visas
- Attendee Opportunities
Navigate
Show Experiences
Additional Resources
Featured Topics
- Artificial Intelligence
- Digital Health
- Vehicle Tech and Advanced Mobility
View all topics
Content Type
Featured Content
- The Future of Beauty: How L'Oréal is Pioneering Tech Transformation
- Road Trip Revolution: The Shift to Driverless Cars
- CES 2024 Highlights: C Space Showcases All Things Media
View Content

Register Apply to Exhibit

Start typing to see suggested results

Conference Session

AI & Creativity: Navigating the New Frontier in Advertising

Thursday, January 9

9:00 AM - 9:40 AM

ARIA, Level 2, Mariposa 5

Marketing and Advertising

Examine how AI is being used to shape innovative marketing strategies while challenging and enhancing the human touch.

Conference Track CMO Insights

All CES conference sessions are seated on a first-come, first-served basis.

Related Sessions

10:00 AM-10:40 AM

ARIA, Level 2, Mariposa 5

Adapting to Change: Demographic Shifts in Advertising Strategy

Marketing and Advertising

Discover how demographic shifts are reshaping advertising strategies. Explore new approaches to engage diverse audiences and connect meaningfully with evolving consumer needs.

Conference Track
CMO Insights
11:00 AM-11:40 AM

ARIA, Level 2, Mariposa 5

Personalizing Advertising: Leveraging Data and Analytics

Marketing and Advertising

Learn how advertisers can harness data and analytics to create personalized campaigns. Discover strategies to tailor messages and improve customer engagement effectively.

Conference Track
CMO Insights